The Infinite Game Book Club
In response to overwhelming demand for speaking engagements and Simon Sinek content, our team at the Optimism Company decided to create a B2B product called the Infinite Game Book Club – a video course for teams to read “The Infinite Game” and follow along with guided discussions. For this project, I directed and produced a 2-day shoot with Simon, where he shared anecdotes and broke down concepts from the book in his own words.
Spreading optimism one post at a time.
As a producer for The Optimism Company, I managed all social video content for author and thought leader Simon Sinek. During my tenure, I established a social strategy that played to the strengths of each platform, creating customized content for Simon’s 12+ million followers on YouTube, TikTok, Instagram, and LinkedIn.
