Tool Tips
To help users better understand how to use Airtable, our Marketing team produced a series called Tool Tips. Every month, I used a mixture of screen recordings and graphics to show new ways to use the product. In its first iteration, Tool Tips was a demo/tutorial, but in 2022 I restructured the series to feature a problem statement at the beginning and three solutions quickly after. This series was promoted monthly in our newsletter and blog.
Customer Story: Vimeo
As part of a marketing initiative at Airtable, our video team was tasked with capturing and sharing transformational stories from our customers. For this project, we crafted a narrative around Vimeo’s Airtable experience. With guidance on specific marketing messages to convey, I edited this video to highlight the enterprise value provided by our product.
What’s New (in Two)
Every month, Airtable released an episode of “What’s New (in Two)” to showcase new available features to the public. Collaborating with the Product Marketing and Education teams, I built sample environments and recorded demos of the new features that were digestible and easy to understand in a limited time frame.
